Alexander Saftschuk
aAlexander Saftschuk

Building B2Bbrands thatdrive pipeline.

I'm Alex, Marketing & Growth Lead for B2B tech. I help technical founders turn innovation into brand, brand into marketing, and marketing into pipeline growth. Often as the first commercial hire.

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§ 01 — B2B Marketing
01

B2B marketing is misunderstood. Most picture logos and assume rational decisions.

§ 02 — ExperienceDownload CV↓
  1. 01 / 07
    Nov 2024 — Present · Oslo, NO

    Versiro

    AI-powered energy trading

    Marketing & Growth Lead

    • First Hire: Building the marketing and growth function from zero for an AI startup for energy trading (backed by Alliance VC & Sondo Capital).
    • Research: Conducting customer and competitor research to land a clear, differentiated brand and positioning.
    • Strategy: Developing the marketing and GTM/channel strategies, identifying target markets and ICPs, and building ranked lead lists.
    • Execution: Generating demand, qualifying leads, and leading pilot and sales meetings end-to-end.
    • Pipeline: Helping to grow the German pipeline to 12/35 Tier 1 ICP accounts.
    • Product-led: Preparing the move from sales-led to product-led by simplifying UX/UI for self-serve and instrumenting usage.
  2. 02 / 07
    Sep 2022 — Nov 2024 · Remote

    Pendulum

    AI supply chain & navigation

    Head of Marketing

    • First Hire: Built the marketing function as the first hire for an AI supply-chain & military navigation company (backed by Lowercarbon & Gates Foundation).
    • Team: Recruited and managed the internal marketing & design team plus agency partners.
    • Rebrand: Rebranded the company from Macro-Eyes to Pendulum — story, values, positioning, personas, identity.
    • Content: Worked with industry leaders from global health and the US Department of Defense to develop narratives and turn them into blog posts.
    • Channels: Executed the strategy across web, content, video, decks and flyers; evolved the website and product demos.
    • Leadership: Reported into CEO, CBO & CPO; helped identify and drive product-market fit and synchronize marketing with business, product and GTM strategies.
    • Board: Prepared and presented recommendations to executive management and the board.
  3. 03 / 07
    Jan 2022 — Jan 2023 · Remote

    climateXcapital

    Climate-tech investment bank

    Co-founder, CEO & Advisor

    • Founded: A tech-enabled digital investment bank guiding climate-tech companies from grants to equity to debt.
    • Research: Conducted market analysis and customer research to quantify the opportunity.
    • Brand & GTM: Created the brand from scratch — name, logo, website and marketing strategy.
    • Product: Built the first prototype matching 600+ climate funds with climate-tech companies via an algorithm.
    • Team: Recruited and trained the on-ground operational team in Bangalore, then transitioned to an Advisory role.
  4. 04 / 07
    Jun 2021 — Aug 2021 · Remote

    Fjorden

    Camera hardware startup

    Consultant — Marketing, GTM & Operations

    • Kickstarter: Structured and managed the marketing & GTM strategy for the Kickstarter campaign — $500k+ in sales, exceeding goal by 2,100%.
    • Operations: Developed operational models and forecasts for parts procurement and customer shipments.
    • Outcome: Company later acquired by Leica.
  5. 05 / 07
    Apr 2020 — Sep 2022 · Oslo, NO

    Forkbeard Technologies

    Indoor positioning analytics

    Head of Analytics & Marketing

    • Business Dev: Led BD for Forkbeard's analytics product (indoor positioning & proximity insights); acquired by Sonitor.
    • Research: Customer research, value-prop discovery and exec/board presentations.
    • Product: Prototyped analytics products in Python, R and Tableau.
    • GTM: Built a low-cost partner-network go-to-market with the CEO.
    • Marketing: Owned the website, LinkedIn and Medium content, plus educational content and agency-led rebrand.
  6. 06 / 07
    Oct 2018 — Apr 2020 · Oslo, NO

    Telenor Group

    Global telecom operator

    Data Scientist — Growth Strategy & Customer Analytics

    • Growth Strategy: Research lead on product and growth strategy across 9 telecom markets; presented scenarios to global exec management and the board.
    • Attribution: Project lead for Telenor's first marketing attribution solution — managed a cross-functional team of 7 (data eng, data science, business ops).
    • Modelling: Built attribution models in R using heuristics, logistic regression and Markov chains; visualised the path from touchpoints to sales.
    • Acquisition: Built k-means customer segments joining 1st- and 3rd-party data; benchmarked regression, tree and XGBoost models for acquisition prediction.
  7. 07 / 07
    Sep 2016 — Feb 2017 · London, UK

    Bloomberg L.P.

    Financial data & analytics

    Analyst, Financial Products

    • Leadership: Promoted to Deputy Team Leader of the 11-person German team after 3 months.
    • Performance: Used statistical analysis to identify performance drivers and ship improvement initiatives, increasing team throughput by +16% per hour.
    • Clients: Trained on the Bloomberg Terminal; managed customer lifecycles and converted clients to premium licenses.
§ 03 — Selected Work
01 — Versiro

Positioning that turns intros into pilots

Created the 'Putting the "algo" into algotrader' narrative and turned it into Versiro's positioning and pitch. 100% of calls convert now into technical deep-dives.

Narrative · Positioning · Pitch
Versiro — Positioning that turns intros into pilotsRead the full write-up↗
02 — Pendulum

Rebrand from Macro-Eyes to Pendulum

Led the full rebrand of an AI supply-chain & navigation company — brand story, values, positioning, personas, identity, website and demos. Built the marketing function around it.

Rebrand · Positioning
Pendulum — Rebrand from Macro-Eyes to PendulumView the rebrand deck↗
03 — Pendulum

Original research that drove pipeline

Conducted research and interviewed industry experts in Global Health, the US Department of Defense and supply chain, to create original content. Gated and promoted on Linkedin, the content drove direct pipeline for Pendulum.

Content · Original Research · Demand Gen
How do we end the HIV epidemic? We stay ahead of it.Read the HIV piece↗
Beyond GPS Dependency with AIRead the GPS piece↗
Warfare 2.0: AI for Situational AwarenessRead the Warfare 2.0 piece↗
04 — Fjorden

Kickstarter that 21×'d its goal

Built and ran the marketing, GTM and operational forecasting for Fjorden's Kickstarter — a consumer photography hardware launch (later acquired by Leica).

Launch · GTM · Operations
Fjorden — Kickstarter that 21×'d its goalView the Kickstarter↗
§ 04 — Education & Languages

Education

  • London School of EconomicsMSc Operations Research & Analytics — Distinction for Thesis "Predicting M&A activity using Machine Learning"2017—18
  • University of QueenslandUndergraduate Exchange — Finance Major, GPA 6.3/72016
  • Maastricht University (SBE)BSc International Business, Finance Major — cum laude, top 5%2013—16

Languages

  • GermanNative
  • EnglishNative
  • FrenchBasic
§ 05 — Contact

Let's chat.

Connect on LinkedIn→
© 2026 Alexander Saftschuk